I am an Associate Professor of Marketing in the Ted Rogers School of Management at Toronto Metropolitan University (formerly Ryerson University). I hold a PhD in Marketing from the University of Toronto, a MA in Social Psychology from the University of Chicago, and an AB in Honors Psychology from the University of Michigan. I also have an ARCT (Hons) in Piano Performance from Canada’s Royal Conservatory of Music.
I use experimental and survey methods and draw on theories from diverse disciplines in the social sciences to study how people make choices, judgments, and decisions in the marketplace, in organizations, and in society. Generally, my research revolves around three themes. First, I study how political ideology affects consumer behavior in both for- and non-profit contexts. Second, I study how marketing, health, and science communication should be constructed and conveyed to best promote attitudinal and behavioral change for the better. Third, I study how to prompt consumers to make green and environmentally-friendly choices and decisions. Many times, my research interests intersect.
My research has been published in top-tier outlets such as the Journal of Consumer Psychology; Annals of Tourism Research; Journal of Travel Research; Organizational Behavior and Human Decision Processes; International Journal of Research in Marketing; Journal of Experimental Psychology: General; Personality and Social Psychology Bulletin; Global Environmental Change; and Evolution and Human Behavior.
I have previously taught at the University of Toronto (Canada); University of Technology Sydney and Monash University (Australia); University of Ljubljana (Slovenia); and Purdue University (United States).