Eugene Y. Chan, PhD

Services

Data Analytics

Data analytics is all the rage these days, and rightly so. However, without an understanding of the appropriate statistical tools to analyze data, insights can be at worst flawed and at best not helpful at all. I offer academic and statistical expertise with data analytics to help you better understand your customers past, present, and future. I help you interpret and make sense of data in a simplified but necessarily a robust manner.

Experiments

Experimental methods including A/B testing and randomized controlled trials (RCTs) can be powerful tools to test hypotheses, determine causation (vs. correlation), and establish limits of your research findings. Experimental methods are useful in testing advertisements, brand designs and extensions, and retailing of products marketed directly and indirectly to consumers.

Academic Expertise

Do you require academic expertise or approval as part of a proposal or report? I offer my services as an academic with degrees from top-ranked universities within the domains of marketing, consumer behavior, and policy-making. I can speak to your firm’s marketing strategy or research proposal and provide assurance to your audience that your strategy or proposal are academically rigorous.

Brand Crisis and Corporate Response Guidance

Brands are increasingly put under the spotlight, and they are increasingly held accountable to social values. What predicts consumers’ negative attitudes to brands post-crisis? How can brands respond? Should brands apologize? I offer guidance to PR and marketing officials about communications post-crisis.

Past Clients

Australian Ministry of Tourism
Bill & Melinda Gates Foundation
City of Ann Arbor, MI
Digital Crew Pty.
Heritage Bank
Investment Innovation Institute
Royal Bank of Canada
SumoSalad
TD Canada Trust
U.S. State Department
Washington State Achievers