Eugene Y. Chan, PhD

Teaching

Undergraduate Courses

Advertising
Behavioral Economics
Consumer Behavior
Marketing Analytics
Marketing Communications
Marketing Research
Principles of Marketing
Services Marketing
Survey and Questionnaire Design

Graduate Courses

Consumer Behavior
Experimental Design
Marketing Management
Research Methods

Executive Education

I’m more than happy to discuss executive education programs tailored to your organizational needs regarding branding, brand crises, luxury retailing, and food choice and decision-making.

Textbook

Hoyer, Wayne D., Deborah J. MacInnis, Rik Pieters, Eugene Chan, and Gavin Northey (2020), Consumer Behavior: 2nd Asia-Pacific Edition, Melbourne, Australia: Cengage.